The Company MaxPraga s.r.o. was established in 1997 as the exclusive representative of the Italian fashion brand MaxMara in the Czech Republic and Slovakia. Currently, MaxPraga represents not only MaxMara, but also other brands in the Max Mara Fashion Group family such as Marina Rinaldi and Marella.
The first MAXMARA store in the Czech Republic was opened in Havířská street, Prague 1. The brand offers a total of 9 fashion lines, from classic and elegant to more trendy or ceremony oriented pieces.
In 1999 MaxPraga s.r.o. opened a new store! On Železná street a new brand enters the market, and it is MARINA RINALDI, dedicated to women wearing sizes 44 to 56.
In 2004 the Company’s network expands and the store Marella is opened. MARELLA stores can be found in Nový Smíchov shopping centre and, and since 2007 on Železná street, Prague 1.
Spring 2008 marks a „World’s premiere“ for the Company. MaxPraga s.r.o. opened, in Flóra Shopping centre, the first WEEKEND MaxMara store of its kind in the World. The Weekend store proposes a collection that is currently part of the MaxMara brand. Its collection is appreciated by women of any age who search for comfortable outfits for everyday wear.
In 2009 MARINA RINALDI's new store can be found in Široká street, nr. 10.
