Our brands
- The very first MaxMara collection, was created by CAV Achille Maramotti, who since 1951 has dedicated himself to Haute Couture: a camel coat and a geranium red suit anticipated his idea of pret a porter, in a period of time in which fashion was still considered a hand-crafted activity.
- The Weekend store, the first of its kind in the World, proposes a collection that is currently part of the MaxMara brand. The Weekend collection is appreciated by women of any age who search for comfortable outfits for everyday wear. Particularly defined details and natural fabrics characterize this collection.
- Marella S.r.l., a company belonging to the Max Mara Group, was established in 1988 from one of the collections of Max Mara s.r.l. The challenge was to develop the potential of the collection to create a new and virtuous product-market-service process in the world of women's ready-to-wear.
- In 1980 a new brand is born in MaxMara Fashion Group’s holding: Marina Rinaldi, dedicated to women wearing sizes over 46. The brand’s objective is to emphasize the beauty of feminine shapes, for a dynamic and innovative woman.
- Kolekce iBlues a iBlues Club vznikly již roku 1975. Původně byly vnímány jako doplňující kolekce značky Max Mara, zaměřující se na pletenou módu. Koncem 80. let začaly iBlues a iBlues Club nabízet kolekce total look s širokou škálou módních prvků. Pletená móda si zachovala v nabídce iBlues ústřední roli, stejně jako šaty, které jsou v každé sezóně naprosto úchvatné. iBlues Club se orientuje na sportovní styl a řídí se zásadou “jednoduše kombinovat”.
