Our brands
- The very first MaxMara collection, was created by CAV Achille Maramotti, who since 1951 has dedicated himself to Haute Couture: a camel coat and a geranium red suit anticipated his idea of pret a porter, in a period of time in which fashion was still considered a hand-crafted activity.
- The Weekend store, the first of its kind in the World, proposes a collection that is currently part of the MaxMara brand. The Weekend collection is appreciated by women of any age who search for comfortable outfits for everyday wear. Particularly defined details and natural fabrics characterize this collection.
- Marella S.r.l., a company belonging to the Max Mara Group, was established in 1988 from one of the collections of Max Mara s.r.l. The challenge was to develop the potential of the collection to create a new and virtuous product-market-service process in the world of women's ready-to-wear.
- In 1980 a new brand is born in MaxMara Fashion Group’s holding: Marina Rinaldi, dedicated to women wearing sizes over 46. The brand’s objective is to emphasize the beauty of feminine shapes, for a dynamic and innovative woman.
- The collections of iBlues and iBlues Club arose already in 1975. They were originally perceived as complementary collections to Max Mara with focus on knitted wear. At the end of the 80s´ iBlues and iBlues Club started to offer total look collections with the large scale of fashion elements. In the whole collection the main role still plays the knitted wear together with dresses which in each season are just amazing. iBlues Club represents more sport style based on the principle of “easy to combine”.
