The collections of iBlues and iBlues Club arose already in 1975. They were originally perceived as complementary collections to Max Mara with focus on knitted wear. At the end of the 80s´ iBlues and iBlues Club started to offer total look collections with the large scale of fashion elements. In the whole collection the main role still plays the knitted wear together with dresses which in each season are just amazing. iBlues Club represents more sport style based on the principle of “easy to combine”.
On the iBlues campaigns were working such top fashion photographers as: Hans Feurer in 1977, Steven Meisel in the 80s´, Paolo Roversi and Pamela Hanson and at the present time Harri Peccinotti, Chico Bialas and Guy Aroch who did the campaign Fall-Winter 2010/2011.
iBlues offers the astonishing colours and shapes that emphasize the femininity and sensuality. It is oriented to a woman who follows the fashion, seasonal trends and creates her own fresh style.
Sophisticated style, focused on details and materials of high quality, the ideal balance between price and quality: these are the reasons why iBlues can be constantly in wardrobe of women who are searching for an attractive look and enjoy the fashion.
Collections of iBlues are produced and distributed by Marella Srl.
