On September the 22nd, a press conference was held to present the unique Autumn Winter 2009 coat collection – MaxMara Atelier.
Experimentation. Tradition. Evolution.
The coat takes centre stage at MaxMara Atelier and is given a sartorial and opulent interpretation in this special poject.
A totally new collection, MaxMara Atelier is the research laboratory where MaxMara explores new territories, updating itself whilst still maintaining its original DNA.
Fifteen styles, with as many variations, on the theme of the one single item that makes women dream – the coat.
Sinuous and sculptural cuts architecturally define the female form or simply hint at it. Small, stand up collars accompany the curve of the neck or are cut to draw attention to her decolletage. Celver darts define her waistline; little ruches add movement. A range of classic colours from camel to black, including grey and with touches of red.
Steeped in the traditions af couture, MaxMara Atelier beautifly combines the classic in an utterly contemporary way, true to the work of the best ateliers.
