Max Mara | Max Praga

The Max Mara brand was first introduced in 1951 with the launch of a camel coat and geranium red suit of the first collection. The company founder Achille Maramotti who continued a family passion, tailoring and sewing, was thanks to his great vision and business acumen the predecessor of the modern prêt à porter fashion style at the time when fashion was still considered a typically hand-crafted activity.

This first collection, reflecting the brand’s particular characteristics, already embraced using cutting-edge, innovative industrial tailoring techniques: simple fits, strict lines, models stylistically inspired by the most sophisticated French High Fashion greatly valued at that time, but redesigned and manufactured with the typically Italian flair.

The additional development is a result of the recent history. Changes in the suit department, style shifts and distinctions, constantly more structured demands by clients and additional variables resulted in creation of a new collection with each new season, diversified by their purpose and look, designed in a way that would reflect the lifestyle of each and every woman in the most complex way.

The Max Mara collections are dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated and refined image, a look in line with the trends and suitable for the different occasions of modern life.

Sartorial tradition, luxury materials, experimentation, international feel, modernity and status: these are the distinctive traits of the Max Mara brand.

Max Mara brand boutique is located in the heart of Prague on Havířská 1.

Fall – Winter 2019

 ‘I like glamour. Not afraid of it.’ So declared the iconic supermodel and many times face of Max Mara, Linda Evangelista.

Max Mara says it’s all about clothes that allow you to shine. Glamour is the magic ingredient that puts the power into power dressing. More than just ’fashion’, glamour offers an armoury of personae, tricks and tools. A silhouette that’s strong at the shoulder; wider, boxier and leggier. Skirts that look as though they were cut from mens’ pants –above the knee, or ankle grazing – to wear with thigh high boots and svelte polo sweaters. PLUSH ALPACA, CAMEL and CASHMERE artfully bound in LEATHER. A new luxe take on puffas –with camel’s hair wadding. In trademark camel, black, white, and tan, heritage prints discovered in the archive. A bold mix of tweed, jaunty checks, proudly faux croc and zebra. The moodboard recalls that early nineties moment when the supermodels strutted the Max Mara runway in threes and fours.

Max Mara offers the suit that makes you look forward to getting up and dressed in the morning, here’s the dress that picks you up even when you don’t really want to go to that party, and here’s the treasured coat that you wear to that meeting at which you absolutely have to triumph.

 

 

 

 

For its Fall/Winter 2019-20 collection, SPORTMAX introduces a vision of classicism projected into the future, working on the silhouette. The collection develops a new concept of dynamic FEMININE and FUTURISTIC TAILORING, that is also interpreted in the new combination of suits. Sunglasses, an important new category addition thanks to the exclusive worldwide licensing agreement with Marcolin Group. A new sneaker collection, marked by overlapping layers on the upper in suede, rubber – effect leather and 3-D concentric circles on the soles. A sense of energy emanates from outwear pieces, from coats to bomber jackets, that defines new volumes through the shoulders, emphasizing the play on curves and contours.

Building on the concept of classicism of the future, a part of the brand’s DNA, the collection proposes oversize double-face coats. The collection plays on delicate colours of nature, which almost announce the arrival of spring: touches of white, beige, sand, light blue and caramel. Bright colours on the padded nylon garments and on the printed and patterned knitwear vibrates in stronger hues of rust and bright blue, turquoise and green.

Fall – Winter 2019

 ‘I like glamour. Not afraid of it.’ So declared the iconic supermodel and many times face of Max Mara, Linda Evangelista.

Max Mara says it’s all about clothes that allow you to shine. Glamour is the magic ingredient that puts the power into power dressing. More than just ’fashion’, glamour offers an armoury of personae, tricks and tools. A silhouette that’s strong at the shoulder; wider, boxier and leggier. Skirts that look as though they were cut from mens’ pants –above the knee, or ankle grazing – to wear with thigh high boots and svelte polo sweaters. PLUSH ALPACA, CAMEL and CASHMERE artfully bound in LEATHER. A new luxe take on puffas –with camel’s hair wadding. In trademark camel, black, white, and tan, heritage prints discovered in the archive. A bold mix of tweed, jaunty checks, proudly faux croc and zebra. The moodboard recalls that early nineties moment when the supermodels strutted the Max Mara runway in threes and fours.

Max Mara offers the suit that makes you look forward to getting up and dressed in the morning, here’s the dress that picks you up even when you don’t really want to go to that party, and here’s the treasured coat that you wear to that meeting at which you absolutely have to triumph.

 

 

 

 

For its Fall/Winter 2019-20 collection, SPORTMAX introduces a vision of classicism projected into the future, working on the silhouette. The collection develops a new concept of dynamic FEMININE and FUTURISTIC TAILORING, that is also interpreted in the new combination of suits. Sunglasses, an important new category addition thanks to the exclusive worldwide licensing agreement with Marcolin Group. A new sneaker collection, marked by overlapping layers on the upper in suede, rubber – effect leather and 3-D concentric circles on the soles. A sense of energy emanates from outwear pieces, from coats to bomber jackets, that defines new volumes through the shoulders, emphasizing the play on curves and contours.

Building on the concept of classicism of the future, a part of the brand’s DNA, the collection proposes oversize double-face coats. The collection plays on delicate colours of nature, which almost announce the arrival of spring: touches of white, beige, sand, light blue and caramel. Bright colours on the padded nylon garments and on the printed and patterned knitwear vibrates in stronger hues of rust and bright blue, turquoise and green.

MAX MARA Stores

Max Mara
Havířská 1, 110 00 Praha 1
+420 728 663 322


Max Mara
Boutique Pupp, Mírové náměstí 2, 360 01 Karlovy Vary
+420 608 345 714


Max Mara
Panská 6, 602 00 Brno
+420 606 060 568


Max Mara
City Gate, Nám. SNP 19, 811 01 Bratislava
+421 254 413 209

MAX MARA Stores

Max Mara
Havířská 1, 110 00 Praha 1
+420 728 663 322


Max Mara
Boutique Pupp, Mírové náměstí 2, 360 01 Karlovy Vary
+420 608 345 714


Max Mara
Panská 6, 602 00 Brno
+420 606 060 568


Max Mara
City Gate, Nám. SNP 19, 811 01 Bratislava
+421 254 413 209

Scroll to Top