The Max Mara brand was first introduced in 1951 with the launch of a camel coat and geranium red suit of the first collection. The company founder Achille Maramotti who continued a family passion, tailoring and sewing, was thanks to his great vision and business acumen the predecessor of the modern prêt à porter fashion style at the time when fashion was still considered a typically hand-crafted activity.

This first collection, reflecting the brand’s particular characteristics, already embraced using cutting-edge, innovative industrial tailoring techniques: simple fits, strict lines, models stylistically inspired by the most sophisticated French High Fashion greatly valued at that time, but redesigned and manufactured with the typically Italian flair.

The additional development is a result of the recent history. Changes in the suit department, style shifts and distinctions, constantly more structured demands by clients and additional variables resulted in creation of a new collection with each new season, diversified by their purpose and look, designed in a way that would reflect the lifestyle of each and every woman in the most complex way.

The Max Mara collections are dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated and refined image, a look in line with the trends and suitable for the different occasions of modern life.

Sartorial tradition, luxury materials, experimentation, international feel, modernity and status: these are the distinctive traits of the Max Mara brand.

Max Mara brand boutique is located in the heart of Prague on Havířská 1.

Spring – Summer 2019

Max Mara works the classics; epic tales, myths and legends that illuminate human experience. The stories never change– but every age extracts its own lessons. Right now, the classical anthology is getting a rewrite -from a woman’s perspective.
Emily Wilson’s is the first translation of The Odyssey by a woman -and exposes centuries of macho-centric mistranslation.
Margaret Atwood’s The Penelopiad tells pragmatic, smart and longanimous Penelope’s side of the familiar story.
Madeline Miller’s Circe recasts the much maligned witch as a strong, brilliant woman who dared to know her own mind.
Amphitrite was the great granddaughter of Gaia and queen of all the oceans. That was before warlike Poseidon came along and tricked her into second place. Now, after aeons in obscurity, Max Mara restores Amphitrite to her throne.
Max Mara also dips into its own fabled history. Design queen Anne-Marie Beretta was the brand’s creative anima in the 1980’s; she too was fascinated by the potent symbolism of the classical world. The company archive yields a strong-shouldered silhouette, asymmetric drapes, press studs, and stylised utilitarian detailing- all reworked and rewoven into a story for the now.
Designed to cope with whatever meteorological brickbats Gaia sees fit to throw, there are seaworthy waxed and bonded trenchcoats and quasi-oilskins, perfect in form and function. And from Amphitrite’s wondrous underwater dominion,serpentine volants like the rippling forms of exotic marine life delineating the structure of boxy jackets and pea coats.
In mediterranean tones of olive, ochre, pristine white and deepest blue, Max Mara imagines a modern Amazonian –proud, fierce and valiant. With her cross body Atalanta bag, her one shouldered shirt, skirt knotted at the waist and intrepid looking Briseis sunglasses she’s armed for adventure; scorching deserts, roiling oceans, a hunt for a polycephalous sea monster, or just a rainy trip across town to the office.

Spring – Summer 2019

Max Mara works the classics; epic tales, myths and legends that illuminate human experience. The stories never change– but every age extracts its own lessons. Right now, the classical anthology is getting a rewrite -from a woman’s perspective.
Emily Wilson’s is the first translation of The Odyssey by a woman -and exposes centuries of macho-centric mistranslation.
Margaret Atwood’s The Penelopiad tells pragmatic, smart and longanimous Penelope’s side of the familiar story.
Madeline Miller’s Circe recasts the much maligned witch as a strong, brilliant woman who dared to know her own mind.
Amphitrite was the great granddaughter of Gaia and queen of all the oceans. That was before warlike Poseidon came along and tricked her into second place. Now, after aeons in obscurity, Max Mara restores Amphitrite to her throne.
Max Mara also dips into its own fabled history. Design queen Anne-Marie Beretta was the brand’s creative anima in the 1980’s; she too was fascinated by the potent symbolism of the classical world. The company archive yields a strong-shouldered silhouette, asymmetric drapes, press studs, and stylised utilitarian detailing- all reworked and rewoven into a story for the now.
Designed to cope with whatever meteorological brickbats Gaia sees fit to throw, there are seaworthy waxed and bonded trenchcoats and quasi-oilskins, perfect in form and function. And from Amphitrite’s wondrous underwater dominion,serpentine volants like the rippling forms of exotic marine life delineating the structure of boxy jackets and pea coats.
In mediterranean tones of olive, ochre, pristine white and deepest blue, Max Mara imagines a modern Amazonian –proud, fierce and valiant. With her cross body Atalanta bag, her one shouldered shirt, skirt knotted at the waist and intrepid looking Briseis sunglasses she’s armed for adventure; scorching deserts, roiling oceans, a hunt for a polycephalous sea monster, or just a rainy trip across town to the office.

MAX MARA Stores

Max Mara
Havířská 1, 110 00 Praha 1
+420 728 663 322


Max Mara
Boutique Pupp, Mírové náměstí 2, 360 01 Karlovy Vary
+420 608 345 714


Max Mara
Panská 6, 602 00 Brno
+420 606 060 568


Max Mara
City Gate, Nám. SNP 19, 811 01 Bratislava
+421 254 413 209

MAX MARA Stores

Max Mara
Havířská 1, 110 00 Praha 1
+420 728 663 322


Max Mara
Boutique Pupp, Mírové náměstí 2, 360 01 Karlovy Vary
+420 608 345 714


Max Mara
Panská 6, 602 00 Brno
+420 606 060 568


Max Mara
City Gate, Nám. SNP 19, 811 01 Bratislava
+421 254 413 209