The Max Mara brand was first introduced in 1951 with the launch of a camel coat and geranium red suit of the first collection. The company founder Achille Maramotti who continued a family passion, tailoring and sewing, was thanks to his great vision and business acumen the predecessor of the modern prêt à porter fashion style at the time when fashion was still considered a typically hand-crafted activity.

This first collection, reflecting the brand’s particular characteristics, already embraced using cutting-edge, innovative industrial tailoring techniques: simple fits, strict lines, models stylistically inspired by the most sophisticated French High Fashion greatly valued at that time, but redesigned and manufactured with the typically Italian flair.

The additional development is a result of the recent history. Changes in the suit department, style shifts and distinctions, constantly more structured demands by clients and additional variables resulted in creation of a new collection with each new season, diversified by their purpose and look, designed in a way that would reflect the lifestyle of each and every woman in the most complex way.

The Max Mara collections are dedicated to glamour chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated and refined image, a look in line with the trends and suitable for the different occasions of modern life.

Sartorial tradition, luxury materials, experimentation, international feel, modernity and status: these are the distinctive traits of the Max Mara brand.

Max Mara brand boutique is located in the heart of Prague on Havířská 1.