Weekend Max Mara | Max Praga

Weekend Max Mara represents Max Mara Group’s lifestyle line.

Launched first as a casual outdoors weekend collection in 1983, it is now its own specific brand.

Rich and sophisticated, the line covers all categories of garments and accessories with an all-inclusive selection of formal-informality, or “utility de luxe”, a constant trend of the runway shows.

The line is still influenced by its original sportswear DNA featuring linens and cottons, yarn-dyed fabrics, patterns and prints, specific details such as drawstrings while fits are constantly updated.

The signature detail that sets the line apart and symbolizes the idea of lightness and freedom, is a small butterfly embroidered on various pieces.

Distributed at over 200 mono-brand stores and leading department stores across the world, Weekend Max Mara is also known for its many special projects focusing on a specific class of product, creating a true collection within a collection.

Fall – Winter 2019

The WEEKEND MaxMara Autumn/Winter 2019/20 campaign portrays a WOMAN who is STRONG, SOPHISTICATED, casually elegant and polished. Her wardrobe consists of loosely tailored essentials with slightly oversize volumes in earthy hues accentuated by dashes of colour. She is an urban nomad, the protagonist of an Edward Hopper – inspired landscape that she inhabits with confidence and nonchalance.

Styled by Anastasia Barbieri and Giovanni Laudicina, lensed by Ethan James Green with Giedre Dukauskaite as the face chosen to interpret the new WEEKEND MaxMara woman looking to the future. The brand’s creative direction tapped into the aesthetic of a new photographic voice this season. Ethan James Green’s unique version of beauty expressing the visual language of an exciting and diverse epoch seemed a perfectly suited approach for the mood and concept of this campaign. His photographs brilliantly portray the vitality and particularities of contemporary originality with timely iconography.

Fall – Winter 2019

The WEEKEND MaxMara Autumn/Winter 2019/20 campaign portrays a WOMAN who is STRONG, SOPHISTICATED, casually elegant and polished. Her wardrobe consists of loosely tailored essentials with slightly oversize volumes in earthy hues accentuated by dashes of colour. She is an urban nomad, the protagonist of an Edward Hopper – inspired landscape that she inhabits with confidence and nonchalance.

Styled by Anastasia Barbieri and Giovanni Laudicina, lensed by Ethan James Green with Giedre Dukauskaite as the face chosen to interpret the new WEEKEND MaxMara woman looking to the future. The brand’s creative direction tapped into the aesthetic of a new photographic voice this season. Ethan James Green’s unique version of beauty expressing the visual language of an exciting and diverse epoch seemed a perfectly suited approach for the mood and concept of this campaign. His photographs brilliantly portray the vitality and particularities of contemporary originality with timely iconography.

WEEKEND MAX MARA Stores

Weekend Max Mara
Slovanský dům, Na Příkopě 22, 110 00 Praha 1
+420 774 413 885


Weekend Max Mara
Centrum Chodov, Roztylská 2321/19, Praha 11
+420 775 578 718


Weekend Max Mara
Letiště Václava Havla, Terminál 1, Praha 6
+420 220 114 774


Weekend Max Mara
Letiště Václava Havla, Terminál 1, Praha 6
+420 220 118 573


Weekend Max Mara
Panská 3, 602 00 Brno
+420 606 060 486


Weekend Max Mara
Eurovea, Pribinova 8, Bratislava
+421 918 598 828

WEEKEND MAX MARA Stores

Weekend Max Mara
Slovanský dům, Na Příkopě 22, 110 00 Praha 1
+420 774 413 885


Weekend Max Mara
Centrum Chodov, Roztylská 2321/19, Praha 11
+420 775 578 718


Weekend Max Mara
Letiště Václava Havla, Terminál 1, Praha 6
+420 220 114 774


Weekend Max Mara
Letiště Václava Havla, Terminál 1, Praha 6
+420 220 118 573


Weekend Max Mara
Panská 3, 602 00 Brno
+420 606 060 486


Weekend Max Mara
Eurovea, Pribinova 8, Bratislava
+421 918 598 828

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