The Max Mara brand was first introduced in 1951 with the launch of a camel coat and geranium red suit of the first collection. The company founder Achille Maramotti who continued a family passion, tailoring and sewing, was thanks to his great vision and business acumen the predecessor of the modern prêt à porter fashion style at the time when fashion was still considered a typically hand-crafted activity.

Marella is part of the Max Mara Fashion Group Italian Holding. The first Marella brand collection was launched in 1973; an independent Marella company was founded in 1988. Focusing on clients who seek interesting image and quality products, the brand keeps a careful, constant eye on the price-quality ratio.

Weekend Max Mara store, the first of its kind in the Word, offers models by the Max Mara sub brand. The Weekend Max Mara brand is appreciated by dynamic women of all ages, women who prefer everyday comfortable outfits. Pleasant natural fabrics and attention to detail are the hallmarks of the brand.

Marina Rinaldi was founded in 1980 as part of the Max Mara Fashion Group for women from a size 46 up. It was Marina Rinaldi’s mission from the beginning to dress women with a few extra pounds, not just cover up their bodies. The brand pays attention to the women’s taste and expectations and their desire to be dressed in a feminine and fashionable style.